Top Five Writer Misconceptions about Online Publishing

I’ve run into many writers recently who are under the impression that online publishing is the same thing as print publishing. You publish on the web — no one else would “dare” pick up your article or content — and readers will flock to your article or blog post because of your reputation as a writer.

Misconceptions about online publishing form because many writers have years of experience with print media, which is more static than the ever-changing world of online publishing. In the world of print publishing, writers typically have more control over content and often benefit from built-in circulations for whatever print media they are going with. Since print publishing is more static than online publishing, and if writers aren’t familiar with how online publishing works — they can often end up with hurt feelings and huge misconceptions about how a publisher, blogger or reader feels about their work.

Top 5 Writer’s Misconceptions about Online Publishing

Here’s a list of my top five writer’s misconceptions about online publishing:
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Small Press Publishers: Creating Smarter Business Plans

I’d like to start shining the spotlight on small press publishers, and talk about some of the behind-the-scenes factors that affect writers, editors and business owners. Many of these mistakes can be applied to other small businesses as well, but in the publishing world — these pitfalls can affect how and when contributors get paid, the success of a book and the financial solubility of a publisher. One of the most common scenarios, is when a publisher either doesn’t create a business plan, or neglects to revisit it even when there are changes and fluctuations within the industry.

It’s not uncommon for a small press publisher to produce books for the sake of producing books or for a small press publisher to regard their business as a “hobby.” From all outside appearances, it appears that the small press publisher knows what they’re doing — they publish a book or imprint that appears to be of decent quality, and they do so when they can. While we writers may never know if their numbers are “there,” if the small press publisher doesn’t have a plan, anything that happens beyond the status quo (success or failure) can hurt their business. A huge spike (or drop) in sales can cause small press publishers to have knee-jerk reactions that affect everyone involved with the business. Reactions can range from cutting communication to public attacks or halting production, affecting more than just the people that are involved with the business.
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How to Run a Booth at a Con

Back from four days in Indy, I thought I’d share with those of you who have never run a booth before some tips on how to manage your time effectively and reach out to new customers.

Bring Proper Documentation

First things first. Make sure–before you go–you have a centralized location for all the con paperwork. Next year we’ll be updating our stack to include email correspondence with the staff as well. We found out the hard way it’s not always a good idea to rely on in-house staffers to track communication–especially when there’s last minute changes.

Know Your Product

I can’t tell you how important it is to know what you’re selling. Sometimes it’s easy to come across like you don’t–especially when you’re nervous or encounter a difficult question. But if you can’t sum up what your project does, what it’s about, and what it costs? To your customer it’s going to look like you have no idea what you’re doing.
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What to Expect from Gaming and SciFi Conventions When You’re Speaking

Thanks to everyone who recommended RSS feeds for me; I’m going through the list and love the recommendations. This next post was inspired by a question from Facebook; it was such a great one I wanted to write about it so everyone could read it.

So you’ve come to a milestone in your writing career; either you’ve published a book or designed a few games and someone has noticed your product. Congratulations! You’ve been asked to be a part of their gaming, science fiction or similar convention. Never been to one before? Piece of cake!

Before you Go

The benefits to speaking at cons are pretty easy to see. You can develop relationships with new readers, fellow authors and promote a few of the other pros that have helped you along the way. Before you hop in your car, keep in mind that when you do go to a con (no matter how big or how small) you’re representing yourself as the “creative face” behind your product. That creative face becomes your persona, something that you can use as a promotional tool both on-and-offline.

Before you book your trip, you might want to ask a few questions:

  • How much of my expenses (convention pass, food, hotel, etc.) will be covered?
  • Will I have space in the dealer’s area to sell my books? Will I be charged for that?
  • Will I have the opportunity to perform an author reading for my book?
  • What type of speaking will I be expected to do? Panels, workshops, monologues, roundtables?
  • What is the expected attendance of the con? Hours?
  • Will there be any media coverage?
  • Do I have any other responsibilities as a guest or speaker?

Depending upon the size of the engagement, you may run into a situation where the environment is smaller and more focused, so you’ll have more one-on-one time with the people there. Generally speaking, the larger the con the more professional it gets. GenCon Indy, for example, has a Press Room but more often than not this seems to be the exception rather than the rule.

The most common type of speaking engagement at a con is a panel-based structure with a moderator. Featured speakers often provide a fully-developed, professional speech in a monologue format during key moments of the con.

As A Speakers or Guest

As a convention guest or speaker, you have a behind-the-scenes look at the fan culture. Many of the attendees that go to these cons are rabid readers and collectors, who follow authors religiously. In my experiences, there are often very knowledgeable attendees that are truly passionate about what they’re into. If you are not into gaming or science fiction or fantasy, be transparent with your potential readers. In my opinion, there is absolutely nothing a fan loves more than to tell you why they love Firefly or Babylon 5. To navigate around unfamiliar territory, many conventions will post their schedule online: I highly recommend either renting, playing, or learning a little bit about some of the events you might be interested in before you go. While you would not be obligated to be accessible 24-7 for the entire convention, appearing stand-offish because you’re uncomfortable in a room full of World of Darkness fans might end up giving people the wrong message.

Your first con might be a little overwhelming, but as you keep doing them you’ll find you can develop techniques to be professional, polite, and entertain your audience. Like most things, it takes work because there will be things you enjoy and things you don’t. A lot is riding on how well the convention planning holds when the day arrives. Take it from someone who has mentored others on running cons: it’s a lot of work. If something gets screwed up because your event was delayed or the room’s not perfect, be gracious. There is nothing worse than an unhappy guest in the middle of a busy con.

As an Attendee

So what does actually happen at a con? Well, if you’re going to something that involves gaming, there will be game demos–usually in blocks of time–that people may be pre-registering for. You might see a bunch of folk rolling dice or running down the hallways with feathery hats and leather vests; a lot of different kinds of games are played at gaming conventions. Sometimes sign-up for gaming is free, sometimes it’s not, so coordinate your schedule if you’d like to play.

You’ll probably see a variety of attendees dressed up in various costumes; dubbed “cosplay” there are some folk who enjoy donning a well-designed costume to support their favorite character. Age will vary from con to con, depending upon the games available and the events. Other events might include contests and awards, celebrity signings, a dealer’s room and/or art show, room parties, seminars, interviews, charity tournaments or auctions. Attendees often gauge what events they participate in based on their intent for attending the con; people are either finding work, having fun, reconnecting with old friends, networking, speaking, or are simply curious about what all the fuss is about.

Special note: Many of this year’s conventions will offer memoriams to one of the founding fathers of gaming, Gary Gygax. Be sure, if you are a speaker this year at a gaming con, to attend at least one of them.

How to Ruin your Online Reputation in 10 Easy Steps

Are you concerned whether or not you’ll get hired in the future? Wondering if a potential date will Google your name? Don’t care whether or not there might be legal repercussions to what you say? Well, great! If you don’t care what people read about you online, then you’re well on your way to ruining your online reputation. Here’s my top ten tips for tanking your online reputation indefinitely:

(1) Become a Member of the Grammar Police: Remember to correct grammar and spelling in every post, email, and comment you read–even people that have established reputations. Everybody loves to be corrected on their English, don’t you? Not only will you get the reputation as a know-it-all, but you’ll also be quickly recognized as a major pain-in-the-butt. Or, if you so choose, remember the phrase “when in Rome” and post exclusively in txt, LOL or l33t-speak.

(2) Take Credit for Other People’s Work: Feel free to avoid referencing, linking or crediting the content you’re publishing on your own site. Sure, there’s so much content on the internet that no one will ever know if you plagiarize, right? And who knows? Other people may notice what you’ve done and start talking about it. Free publicity!

(3) Claim you’re an Expert on Everything (Even When You’re Not One): Be sure to speak to your vast and impressive background of experiences whenever possible. This is especially true if you don’t have any experiences (or proof) that you are knowledgeable in the subject you’re talking about.

(4) Be “the” Internet War Guru: Start flame wars by calling a fellow poster an [insert word] here. The fastest way to tank your reputation online is to start an argument with someone over the [topic of your choice], so start early and fight often. Forum posts and email are great vehicles for flame wars, because other people who don’t even belong to the forums (or know you personally) can read what you wrote. Fantastic!

(5) Put Other People Down to Get Visits: Promote your site and get more traffic by telling other people how much they suck. This is a great way to get traffic to your own site. Simply, all you have to do is comment on as many blogs and websites as possible, trashing what they’ve done and telling people where they should go–to your domain.
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Monica Valentinelli > Work-For-Hire > Consulting and Marketing

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