Guest Post about Goal Setting Success: Magic Checkmarks on Your Goal List

Today’s guest post about is brought to you by Elliott Kosmicki, the founder of Good Plum. Today, Elliott sits down and talks with us about how we can achieve the goals that we set down in writing.

Setting goals has been widely promoted for centuries as one of the most powerful methods to become successful. You’ve probably heard it, you probably have even tried it, and if you’re like most others, you’ve probably “failed” trying.

That’s a good thing.

Setting goals does not alone bring success, even though that’s the primary way it’s taught. The idea that simply writing a goal down will somehow make it come true later on sounds like wishful thinking. Impossible, right?

The question we need to ask ourselves then is “Why do some people think goal setting works at all?”

The answer lies in the examination of two separate groups of people. In one group, there are the self-help “gurus” who believe everything they’re taught and then simply pass that information along to you – with no real knowledge of WHY it works or doesn’t work. The other group consists of people who have found that setting goals DOES work for them. They know it, too, but very few of them actually know WHY it works for them. Even if they do know, they can’t figure out how to teach it because they don’t really know how to translate that mysterious process into something that works for you! Follow me so far?
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The One Skill Every Writer Needs to Learn (and it’s not about writing!)

When was the last time you addressed a crowd of people? Or, for that matter, when was the last time you were in the middle of a crowd at a sporting event, concert or a rally?

If your answer is not that often then read on my fellow writer, because the one skill we need to develop is our ability to present ourselves visually and audibly. By the end of January, I will have conducted my third podcast interview and/or panel and well? Third time’s a charm?

The first podcast interview I did was to talk about a setting and game I had been designing at the time. When I say that I could have put your grandmother to sleep I’m being kind. You see, I wasn’t really sure what the best thing was to communicate, so I threw everything out there. Writing promotional material is one thousand times different than speaking it, because you have the chance to read, review and edit what you’re working on. In an interview, you may not have the questions beforehand so it’s even more difficult to think off-the-cuff.
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2009 Habits for Freelance Writers

Every year, I make yet another set of resolutions that somehow get shoved under the rug by the time Valentine’s Day rolls around. In a perfect world, I “should” be able to achieve my resolutions of getting back in shape, finishing a novel and traveling. But for many writers like myself, not achieving a set of goals in my opinion has little to do with intent or discipline. (Mind you, if you’re a writer, you have to have some amount of discipline otherwise you’d never get any projects completed.)

I believe that the reason why it’s difficult to achieve a set of New Year’s resolutions year after year is because we get preoccupied with our craft, often losing sight of the end goal because we get caught up in project cancellations, financial worries or new clients. “Life” happens and when it does, the specificity of our goals gets shoved under the rug because we are dealing with the “now.” In order to achieve our goals, I believe that we need healthy habits that will allow us to thrive.

Five Good Habits Every Writer Needs

You might think that the idea of “writing” habits is fairly inane or loaded with common sense, but it’s not. In our craft, since time truly is money, poor habits that take our attention away from writing only creates more work for us in the end. Here are some habits I feel we can all improve upon, but there may be others to add to this list.

1. COMMUNICATE MORE EFFECTIVELY

We are writers by nature, but that doesn’t mean we are necessarily effective communicators. Smart communication, in my book, is really two-fold. First, it’s about clarity. Every freelancer needs to know a few basic pieces of communication before moving forward, so this might be something you’re already doing. From length of contract to pay, you know what you need to move forward on a project.

However, there are times when your client either doesn’t understand what you’re trying to do or has another “mission” for their product in mind. If there are roadblocks in communication with your clients that cannot be overcome, and you are spending more time on it than it’s financially worth, then you might want to consider backing out of the project. (Read my post about Sample Phrases to Politely Turn Down Projects.)

Second, effective communication is about choosing the right tool for the right message. Social media is great, but it can be more casual than you might think. This isn’t necessarily a bad thing, but it is something to keep in mind. Ask yourself not only who you are communicating with, but why and how. Just because you’re leaving a comment on someone else’s blog does not mean you should tone down your communication by writing in slang or LOLspeak to the point where it is unreadable. Remember, your writing (all of your writing, I might add) reflects upon the quality of your work as I had mentioned in How to Ruin your Online Reputation in 10 Easy Steps.

I thought that Frugal Marketing did a great job with this article about How to Communicate Effectively in Business. It is a very structured article that takes the amorphous concept of communicating and structures it into an outline format.

If you still use “snail mail” for some communication, consider going virtual and stick to brief, more direct communication via email. Scan in your contracts and send them as pdfs to save you time and money. A decent scanner/printer/copier costs around $100 at several retail stores.

2. MANAGE YOUR COMMUNICATION

Now that you’ve figured out how to communicate better with other freelancers and your clients, I recommend mastering your “InBox.” I just spent all day Sunday wrangling over 2,000 emails by using manual and auto filters, archiving techniques, labels, etc. It was a painful activity, but it was necessary. Out of those emails, I found “dead” submissions that I can retool and reuse, created a “to do” list, followed up with a ton of new and old contacts, etc.

If this is a habit you already do, then kudos to you. If it isn’t, I have to tell you — it feels great to air out my “InBox.” I used an email labeling system similar to what David Allen had designed in his Getting Things Done program. Basically, I label both by file type (i.e. financial, publisher, etc.) and by action (to print, to follow-up, etc.) and archive what I don’t immediately need to see.

Everyone needs a great filing system for paper communication, but this can be the hardest to manage. This article on MSN shows you how to Purge your Financial Paperwork. It talks about some of the “rules” for tossing things like bank statements, loan paperwork, etc. For another perspective, check out this Consumer Reports article about All that Paperwork: What to Keep and What to Toss.

The hidden benefit to wrangling your emails and your paperwork is that you will open up space in your life for “new” projects. Once you’ve gotten a hold of your communication, set a date with yourself once every couple of months to stay on top of things — you’ll be glad you did.

Other ways to communicate more effectively might include: adopt third-party “tools” and coordinate your social media accounts to simpler interfaces, moderate how people can contact you so you’re paying attention to less accounts and phone numbers, keep messages unread until you’ve acted on them, let people know the best way to get a hold of you and be forthcoming about deadlines.

3. KEEP REFERENCE MATERIAL ORGANIZED

– Do you have a ton of links you’re not managing correctly? Whether you use StumbleUpon, delicious, Digg or other methods of bookmarking your links, take control over what you have saved and tagged so you can be more productive. When you find a link, ask yourself how you are going to use that website. Is it a writer’s resource? Entertainment? Promo opportunity?

A better link hierarchy can help you in any number of ways, but it requires you to ask yourself what kinds of habits you’re keeping. How do you visit your favorite websites? How do you reference important links? Why are these links important to you?

Not to be ignored, I can’t think of a better time to purge through your personal dead tree libraries, too. With the advent of pdfs and ebooks, this might help you not only save space but could turn into a hidden source of cash. Sell those unwanted books through eBay, Amazon or your local used books store to get some extra cash.

If you’re a bibliophile, you can get recommendations for new books through sites like GoodReads, or swap books with people you know to ensure your library is useful and up-to-date. Bookswap.com is a college textbook-swapping site, Paperback Swamp is a huge book swapping site that includes audio, hardcovers, etc. and Swaptree also allows you to exchange DVDs, games, etc.

4. CUT DOWN ON TIME-WASTERS

In a previous blog post I talked about how the internet is my biggest time-waster. Well? The internet may be a place to get distracted, but it’s also vital to a freelancer. How can we make the most out of this tool?

How about aggregating all of the websites you read into a simple, manageable easy-to-read format? Subscribe to their RSS feeds, then split them up by category in your reader to get more information in a flash. I really enjoy my Netvibes.com account, and have updated it to include new authors I follow. Netvibes offers a personal and public page, once I’ve updated my public page I’ll share it with all of you. Web surfing is a time killer, and will eat into your productivity.

Other ideas include: stop checking your email incessantly, schedule blocks of time for communication, and turn off your IM clients.

5. THINK HOLISTICALLY

I haven’t talked about this too much before, but the idea of living a holistic lifestyle is definitely something that’s been on my mind for the past, few months. Put all thoughts of money aside for a moment and consider how much time you spend shopping, running errands, managing your life. A holistic lifestyle is ideally one that integrates all of those spheres of your life: health, wealth, career, friends, etc.

If you work a full-time job like I do, your weekends are precious to you. Imagine what you can do if you cut down the time it takes for you to run errands or make out your shopping list. I’m finding that I’m getting more done because I’m more motivated to achieve my goals. While every person is different, if you are truly serious about writing, sometimes the best way to move forward with your goals is to look “around” them. Look at everything “but” that shiny goal at the end of the rainbow to see how you can make room in your life for success.

Here are some of the ways I’m tackling “life” organization to minimize the clutter and make more out of my day:

  • Set up Errands as Tasks, Appointments – I mentioned in my post about the Cost of Writing Fiction versus Non-Fiction that tracking was important. You already schedule your writing-related assignments, why not block out time for shopping and running errands, too?
  • Shop Online – Part of household management is to get the product that you need in a timely fashion at the price you’re willing to pay. I can’t say enough good things about shopping online, because it keeps me out of the stores and I don’t have to worry about buying incidentals. Some people are even getting groceries delivered right to their door. While I’m definitely not there yet, I do all my shopping online with the exception of clothes and toiletries.
  • Budget and Schedule Long-Term – By thinking longer-term, you not only plan better use of your time, but you also plan for vacations and “time off,” too. Thinking longer-term is an art form that requires patience and practice, because long-term planning requires big picture (and realistic) thinking, flexibility, and the means to enact the plan.
  • Promote after Project Completion – This past year, I had an issue with my Violetwar site because I split my time between promoting it and writing it. Promotion is its own job and really needs to be treated as such, but you have to have something to promote otherwise you’ll lose people’s interest.
  • Adopt Healthy Habits and Put “You” First – Being healthy is not a task, it’s not a “to-do,” it’s a lifestyle. A lifestyle that affects every sphere including what you eat (and how much), how much energy you have, etc. Only you know what’s healthy for you, but why not make 2009 “your” year? Why not tackle those non-writing areas to help you lay an excellent foundation so you can write?
  • Remember to Be Social – For this point, I’m not talking about social media. I’m talking about turning off your computer and your game system and getting out there to talk to people. There are ways to be social while getting things done. It’s called “networking.” There are also a lot of low-cost ways to be social and enjoy yourself by reconnecting with friends, going to concerts, etc. Even sitting in a coffee shop can help put you out there. As writers, we may need to actively seek social contact moreso than the other butterflies out there, but it’s an area we should remember to foster.

Of course, there are other areas to add to this list depending upon your lifestyle. The key to thinking more holistically about your life is really to look at the “big picture.” 2009 will have a lot of great things in store for many of us, but it does require smart planning. After you think about what you want to accomplish, ask yourself “how” and “why” you want to accomplish them. I’m confident you can achieve your dreams this year. Let’s establish some great habits and move mountains!

Web Analytics Stats: Fact or Fiction?

2008 has been the year of web analytics. In the world of “Web 2.0,” we’ve read a literal flood of stats, analytics and reports. Articles written about everything from statistics in social media to website traffic and usage projections for 2009 and beyond. Stats, numbers and more stats everywhere. What do they mean? Should we believe them? I’d like to put it out there that you really need to take any analytics stat with a grain of salt. Here’s why…

Web Analytics Tracking Differ Greatly from One Program to Another

Google Analytics, Hitwise, Omniture, Woopra, Urchin, the list of proprietary tracking programs goes on and on and on. Every program tracks differently from one another, which is why a lot of professional web analysts will tell you that they use two or three different programs when they cite a problem. While some platforms have more inherent trust for writers to cite stats, there is little to no standardization across the board. Additionally, many tracking platforms require customization so that all of the data they track is “good” data. (Typically, customized so they ignore your interaction with your own website, block spam visits, etc.) In some cases, two tracking programs that are utilized on the same service could report a twenty to thirty percent difference in numbers.
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My Predictions for the Economy and Freelancing in 2009

Every day we read more and more headlines. Layoffs. Record numbers of foreclosures. Bailout. Inflation. While many of these headlines come as no surprise to us, when the word “recession” turns into something that affects our shopping habits, we tend to feel the pinch on a more personal level. Economic recovery is not a “switch” that can be flipped, however. It could take months, maybe even a few years before we see true, steady growth. The idea that the economy takes a long time to develop is something we all know, but sometimes forget — especially since the way we communicate is so rapid and instantaneous.

Regardless of your opinions about how long the economic recovery might take are, we can all agree that it will affect us in different ways. (Like my April post where I described ways freelancers can navigate a recession.) Already we’re seeing activities that directly affect freelancers, so without further ado here are my predictions how the economy will affect freelancers in 2009.

Top 15 Ways the Economy will Affect Freelancers in 2009

1. When Jobs Get Cut, Outsourcing Goes Up – The biggest expense any employer has is payroll, which is one of the reasons why there have been so many layoffs as of late. Unfortunately, when workers are cut the business may experience a different kind of cost — the cost of smart, intelligent, capable people that know their business and can get the job done. Watch for more businesses hiring and outsourcing contractors in 2009 as a way to cut costs and prolong hiring full-time employees.

2. More People will try to Break Into Freelancing – The flip side to layoffs, is that there are a lot of unemployed people out there. Qualified, skilled workers who may (or may not) have freelanced before will ply their hand at it. Already you can see this might be the case based on natural search trends for the term “freelancing jobs.” (I used Google Trends and tailored my results to the US.) Additionally, more people will be attracted to freelancing as a way to cut down on their cost-of-living (i.e. car, clothing, etc.).

3. Freelancing Rates Will Drop – Content networks are offering pennies on the dollar now for posts that either require research, as a result of a bidding service or a large social network to be able to monetize your writing. Associated Content, eLance, Demand Studios and oDesk are just a few of those places. With more competition, expect a lack of clarity as to what clients will expect to pay. This is especially true for writing; I can’t speak for the other fields.

4. Clients Will Want More “Value-Add” Service Than What They’re Paying You For – A flood of available contract positions in the market, coupled with more competition and a larger disparity in pricing will push clients in the direction of asking more for their money. Whether this be an additional layer of edits or consulting time, freelancers will not only have to prove why they charger higher rates, but negotiate more.

5. Clients Will Look for “Proof” of Delivery and Work – Based on how freelance writers charge, clients will be watching more closely what is delivered (and when). I predict that this will be especially true of any project where the budget is based on how many hours that are billed. Clients will want to know a) how long does a project take and b) what did you do during that hour.

6. Clients Will Learn about Quality – The flip side to hiring a writer on the “cheap” side is that the quality can suffer. I feel that eventually clients will come to understand this after going through the painful cycle of hire-and-fire a few times before understanding that hiring the right writer for the right job may mean looking for an experienced freelancer.

7. More Freelance Writers Will Become Web 2.0 Savvy – In order to become more competitive, existing freelancers will research ways to enhance their writing skills and learn more about search engine optimization, social media and other “value-adds” to integrate into their work and find better positions.

8. New Freelance Writers Will Work More for Less – The natural tendency when freelance writers just start out, is to undercut their profit by charging less to get more work. If new freelance writers are in dire financial straits, they will take whatever they can get.

9. Good Freelance Jobs Will be Harder to Find – Because there will be a flood of new freelance jobs on the market, coupled with the assumption that companies will ask their existing employees to do more than they have in the past, good freelance jobs will be harder to find. The time that it will take to find a freelance job does have an impact on the overall profit margin of a project, and seasoned freelancers may find they have to look longer than they have in the past for work.

10. Clients Will Initially Hire Based on Specialization – If a financial business lays off two dozen people in their business publications divison, they will probably look for someone with a background in writing for financial publications. To that business, they want someone who understands the industry and its language — even if it’s not expressly written in the communication a freelancer is delivering — because they want to save time “educating” someone new. To them, a financial background might also ensure “quality.” This may change, however, when companies realize that their demands are too specific. A writer who only writes about junk bonds, for example, may not exist.

11. Expect a High Turnover Rate for Freelancers – Burn out, job placement, life… Even though there will be a flood of freelancers in 2009, don’t expect every one of them to stick around. Much of this activity is directly related to economic conditions, and will continue to be in flux until the full-time job market improves.

12. Seasoned Freelance Writers Will Work Smarter, Not Harder – From asking for referrals to making smarter decisions about what they’ll work on, seasoned freelance writers will use their experience to their advantage. In other words, the economy will have less of an impact on seasoned freelance writers than on those who are new to the fold.

13. Freelancing Projects Will Be Shorter – Depending upon how challenging things get for some clients, you may see shorter freelance assignments. Word conservation will be increasingly important this year, depending upon whether or not the project is for online work (i.e. related to natural search) or offline. To a client, a shorter project equates to less money they have to pay a freelancer.

14. Freelancers Will Be More Competitive Amongst Ourselves – Unfortunately, I think that if things get really desperate, there will be more competition between freelancers than teamwork. Healthy competition is a part of freelancing, but it can also turn ugly when inexperienced writers come into the fray, undercutting prices and services. I would like to think that there won’t be more competition among freelancers, but when quality jobs are harder to find I do think you’ll see more, not less.

15. More Freelancers Will Pursue Start-up Websites and eBooks to Make $$$ – On the flip side, I think that experienced freelance writers will move beyond “just” freelance writing this year, offering more additional services including niche websites, non-fiction eBooks and How-Tos. You’ll probably see even more eBooks from savvy professionals geared toward “how-to-break-into-freelancing” as a result.

Agree? Disagree? How do you think the economy will affect the freelancing business in 2009?

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