First week of May? Must be time to tell you about this month’s guest post at the How To Write Shop. Today I take a look at a common mantra I hear time and time again from authors and artists. Many people I’ve talked to never want to promote or even mention their previously published work. In this post, entitled “Authors, Don’t Make this Marketing Mistake,” I dive into their objections with my responses.

Here’s a quote from the article:

By promoting your existing titles, you add depth to your marketing efforts because you’re adding new products to the mix. Don’t be afraid to talk about your previously published work in a way that’s new to those readers, either. After all, if you complain or talk down about what you’ve already done, then that will reflect in your sales and the way your readers/fellow authors treat you. If you’re that unhappy with your backlist, then what will that say about how you’ll treat your current releases a year from now? — SOURCE: Authors, Don’t Make this Marketing Mistake at the How To Write Shop

If you’re an author or an artist, I hope you drop by my article and add your thoughts. In a comment, Lori Devoti already pointed out another reason why authors don’t promote their backlist, and why that may need to change.