How I Use Google Analytics for my Blog

Over the course of this blog I’ve talked about Google Webmaster Central for bloggers, Why I Heart Feedburner and Google’s Blogger: Pros and Cons for Freelance Writers. Today I’m going to talk to you in very general terms about how I use the free web analytics tool called “Google Analytics” on my blog.

Before I do, I’d like to offer that if you’d like to read up on Google Analytics there’s nothing like going straight to the source: you can read the Google Analytics Blog or the ROI Revolution Blog which is the company that performed the training I had attended. Second, web data is not like financial data no matter how many ways you slice and dice it. This means that while every penny may add up in your accounting software; not every visit will “add up” in web analytics so don’t get too obsessed over every, bitty thing.

Since installing GA early January, I’ve been using it to track comparison trends and understand where my traffic is coming from. My goals for my blog are different than a website that sells stuff or offers rapid-fire information; I hope that my content will be useful six months, a year, or even five years from now. I do not have buckets of traffic where I have even 1,000 plus visitors every day. Another way my needs are different from other blogs, is because blogging is a way for me to explore more tools, stay on top of web trends, network, make announcements and offer you my experiences to “pay it forward.” I’m not blogging for dollars; if I was, you’d better believe I’d be doing things differently.

Here’s an example of the comparison view graphs you can use to track trends in Google Analytics.
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Google Webmaster Central: It’s Not “Just” for Webmasters…

One of the things that can be a bit frustrating when you’re a do-it-yourself blogger, is to understand how all the different tools work together. Google Webmaster Central is really no exception, because the name is pretty darn intimidating — especially if you’re not a programmer or a designer.

Although I can’t classify myself as a programmer or a web designer, there are a number of tools within Webmaster Central that I’ve found pretty useful for my WordPress blog. I’d like to show you a few things that are pretty awesome, and what actions you might want to consider as a result. Before you can set it up, however, you’ll have to sign up for a Google account. If you have GMail, you don’t have to set up another account to use this tool.

After you log in to Google Webmaster Central, you’ll see a screen that will ask you to add your site. When you do so, you’ll need to verify your account in the method of your choice. For my blogs, I chose to verify my Webmaster Tools account by copying/pasting the meta tag into my WordPress header. Phew! Try saying that five times fast…

Okay, let’s take that a little slower.
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Freelance Writing Tip #31: Use Technology Wisely for Online Networking

In a previous post, I talked about how it’s necessary to avoid flame wars and advised you to exercise diplomacy with editors.

While it is true, you do have to be careful about what you post, you also need to be concerned with how you publish your thoughts, emails, etc. online.

What was I talking about here? Emails, IMs, blogs, vlogs and forum posts. When you throw yourself out there on the web, you open yourself up to criticism–especially if you are a writer. It’s essential that you realize this, because every word you type could be read by a potential employer and many do research you online as part of the hiring process.

The most common complaint that I hear publishers, editors, and colleagues talking about is this: “Why would I hire someone to write for me who can’t spell?” While Human Resource departments have the luxury of screening employees out based on a resume, many freelance writing jobs do not require one. I’ve been hired for quite a few assignments based on networking alone.

Over the years I have run into several writers who rely on the fact that “someone else will edit their work.” Those writers have yet to be published or, if they were, they quickly developed a reputation as a “hack” writer and were not invited for subsequent assignments. As a manager for a book line, I’ve also received resumes and emails from several people asking for work. Of those resumes and emails, almost a full quarter of them had misspelled submissions, poor grammar, and horrid typing.

While the idea about improving online communications may sound fairly high-brow to some, try to think about it another way. If you are a writer, words are the tools of your trade and sentences are your building blocks. If you can’t find the right words to put a grammatically correct sentence together in an email, why would someone pay you for your finished work?

So avoid l33tspeak, typing in all caps, fumbling around on the keyboard, and bad punctuation–represent yourself well so your potential client has no reason not to hire you.

Writing Exercises #2: Using your Online Journal

Online communities, blogs, and journals are one of the most popular ways for people to reach out to one another across the web. In this online community toolkit, you can read more articles about how to take advantage of this social networking opportunity for this list of social networking sites.

The nice thing about building an online blog, is that it’s a way to utilize journal writing exercises.

Here are some ideas to utilize your online journal as a way to write more prolifically.

  • Metered Poetry: The cool thing about poetry, is that you have the opportunity to work within tight constraints. Reconstructing sonnets, haikus, or even limericks can provide you with some ideas. Another thing that this exercise can do is to give you other structures to use and integrate within your fiction writing. Choose from several different types of poetry to write what you’re the most comfortable with, and then pick any theme.
  • Meme: Whether someone tags you to write a meme or you pick one from The Daily Meme, you’ll have the opportunity to write about yourself and socially connect. The nice thing about memes is that you’re writing without even thinking about it.
  • Write in Character: If you’re writing a story or novel, sometimes you need to go a little deeper and get in your character’s mindset. Why not write a post from your character’s point-of-view? The easiest way to do that is to pick an emotion, one that you haven’t explored before, to see how your character might react. The hidden benefit of doing this also allows you to subtly promote your work.
  • Promote yourself: Whether you talk about the process of your work or something that you had published, blogs are a great way to promote yourself. Keep in mind, though, that self-promotion needs to happen elsewhere, offline, as well. A good way to talk about self-promotion is to keep the facts short and sweet; talking about he process could take a little longer.

Whatever (or however) you decide to use your blog, keep in mind that it shouldn’t be a burden–it should be fun. If you spend more time blogging and posting than you do writing, then I suggest revisiting your schedule to see why you’re writing less and socializing more. If you’re working a day job, chances are you won’t have much time or energy left over to write. Online communities are a great way to reconnect, but don’t let it stop or prevent you from writing.

Freelance Writing Tip #9: Track Your Income & Expenses

Whether you’ve set yourself up as an independent contractor or an LLC, you’ll need to track your financial progress throughout the year. If you can’t afford to hire a bookkeeper, a well-designed spreadsheet is a great budgeting tool. Quicken and QuickBooks can help you stay organized as well; PayPal can help you receive income quickly and safely. Regardless of how savvy you are, if you stay organized tax time and budgeting will be painless.

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