I just watched the announcement by J.K. Rowling for Pottermore, and I’m really, really excited. This experience — using technology to bridge the gap between author, reader and gamer — is exactly where I hope to see the rest of the industry go. We are moving toward interstitial experiences to breathe life into our worlds, […]
Tag: marketing books
Marketing 101: What has Changed for Novelists Selling their Books
Straight out of the comments from this previous post about writing unconventional fantasy settings, author Joe Cooke asked: If we write stories that are outside the bounds of the tried-and-true, how do we get them to market? Dear readers, that is the million dollar question and one that I have heard many, many times. It’s […]