Folks,

The Science Fiction and Fantasy Writers of America was kind enough to ask me to write an article about online marketing for their website. After mulling over what I wanted to talk about, I decided to contact a few authors I knew to ask them to weigh in on an aspect of online marketing called “personalization.”

Here is an excerpt from the article:

Get Personal with your Marketing Efforts

In recent years, the topic of online marketing has become more of a focal point for several authors. Coupled with the changes in the publishing industry and advances in technology, I seem to have more discussions about online marketing than I do about writing fiction, in part because I’ve been involved in online marketing professionally for the past few years.

Read the remainder of how to Get Personal With Your Marketing Efforts on the SFWA website.

Have a fabulous day!