Tips on How to Be a Pro | Part Two of Three

Last time, I kicked off the series with a quote from Jennifer Brozek and offered some Tips on How to be a Professional for part one of this three part series. So far, this topic has been pretty popular so I’d like to continue it with more tips and quotes from other professionals working in the publishing industry.

This first quote is from Jess Hartley, an author and game designer who is helping geeks navigate through the waters of conventions, manners, social situations and a whole lot more.

Being professional doesn’t mean being false or phony. It means handling each encounter with the thoughtfulness and respect it deserves – taking the good graciously and dealing with the bad so as to cause no more harm than absolutely necessary.–Jess Hartley, Author and Game Designer

Being genuine is a big part of being a professional, which is why it’s a good idea to leave your “ego-licious” attitude at the door. This next tip is from illustrator extraordinaire Jeff Preston, who understands all too well what being a professional means.

Keep your ego in check. Respect yourself and your work, but don’t let it be a hindrance to your business relationships. A lot of being a professional is just knuckling down and doing the job, regardless of whether you feel like it or not. —Jeff Preston, Illustrator

I’m sure some of you might have witnesses how ego can get in the way of either getting an assignment, developing relationships with other writers or editors, or even grabbing an elusive contract.

Thanks to Jess and Jeff for adding their tips for my series. Here’s ten more tips on my take for how to be a pro:

    11. Act Appropriately At Cons – Showing up to a convention to meet with someone wearing a ripped t-shirt? Trying to get an interview on the busiest day of the con? Jess Hartley wrote a popular series called GenCon For The Aspiring Professional which talks about tips for finding work and scheduling meetings at a convention.

    12. Don’t Get Hung Up On Minutia – Are you arguing with your editor for hours over a comma? Holding up your deadline because of a single word? While the amount of minutia that’s important to you may vary, when you’re a “pro” you’ll discover that you might have to compromise with certain things on occasion. I understand that there are things that are important to you as a writer, but keep it in the back of your mind that too much minutia may affect your ability to meet deadlines.

    13. Learn How to Compromise – Don’t like a particular word choice? What about feedback on a scene that you wrote? Compromise is part and parcel to the writing process, because often it’s a collaborative one. Good editors are worth their weight in gold because their job is to make your writing even better. I’m sorry, but no writer “gets it right” on the first draft of a story. There’s always room for improvement, criticism and feedback. The question is: What will you do with that feedback once you get it?

    14. Understand There’s a Time and Place for Innovation – This goes back to Jeff’s tip about “keeping your ego in check.” As a pro, you have to learn that you won’t be the superstar on every project you work on, even if it’s something you pitch. Many projects (books, games, etc.) either have a business model that will support the project, or it was designed with one in mind. When you work for a project with a tight business focus, you may not get the opportunity to put your personal touch on it. Not every project is structured in this way, but they do exist.

    15. Don’t Take Criticism Personally – Remember when I said that the writing process is collaborative? There are times writers will get heavily critiqued through rejection letters or reviews. While this may be upsetting, your work is what’s drawing the criticism. This doesn’t mean you’re a shitty writer or you should just give up your dreams now; it means that someone didn’t like your work and you have to decide what to do with the feedback you’ve received. When you share your stories and your articles, accept the fact that your words will get critiqued, dissected and analyzed. Some readers are more careful than others; some books will sell even if they get bad reviews. Knowing that you will get criticized, though, is half the battle.

    16. Be Gracious When Someone Doesn’t Like Your Writing – There have been way too many authors, companies, etc. getting caught deleting bad reviews from Amazon.com, arguing with reviewers via Twitter and other social media channels, etc. Here’s the thing: the people that matter are the ones reading your arguments, not the ones who are arguing with you.

    No matter how many times you try, you can’t convince someone who didn’t like your book that they should like it. It’s hard not to be whiny (online or off) when someone doesn’t like a project that you’ve worked on, but there’s a time and place for it. Instead, I recommend thanking your reviewers for taking the time to read your product in the first place or simply ignore the bad reviews.

    17. Be Happy For Other People’s Successes – Have you heard about the international best-selling writer who made millions off his first book? Yes, there are writers who “hit it big” right off the bat, but that is an exception rather than a rule in publishing. As you meet other authors, it’s quite possible that you might watch another writer “pass you by.” Keep in mind that becoming a successful writer is NOT a race, and one writer’s success might be another writer’s headache. Enjoy your own path and be happy for someone else’s, because no two paths are completely alike.

    18. Don’t Plagiarize – It is hard to believe that plagiarism is still rearing its ugly head, especially with today’s technology, but it still exists. (This also includes taking credit for someone else’s work when you haven’t written it.) Unfortunately, not every case of plagiarism is a situation where someone stole someone else’s work; there are opportunists out there who sue because an author is wildly successful. As a result, some publishers and writers will post that they won’t read unsolicited submissions and will shred any that they receive. I recommend developing your own Writer’s Manifesto to remind yourself of your ethics as a professional writer and follow submission guidelines to the letter. In some cases, those guidelines can actually help prevent your work from being plagiarized, too.

    19. Repeat After Me: Publishing is a Business – Publishing is, first and foremost, a business that sells books. As business owners, publishers make decisions based on their business model. That model may (or may not) line up with what you have to offer. In my experience, once you truly realize that publishing is a business, you will be able to set yourself apart as a professional. This mantra is not intended to be soul-sucking or a downer, it’s simply a gentle reminder that when you chase your proverbial rainbow, you’re actually looking for a contract and not that shiny pot of gold.

    20. Love to Write (Or Get Out Now) – Being a writer is really, really tough, but being stuck in a profession that you can’t stand is even harder. Unfortunately, your work may suffer if you find writing is a chore, which is why I hope you do love it as much as I do. Even if you’re not as passionate about writing as I am, I hope you find the vocation that calls to you. I find that it’s much easier to be successful and professional when you’re doing something you love, rather than something you can’t stand.

Thanks for sticking with this fun series about being a professional. If you have something you’d like to share, be sure to post in the comments below!
🙂

Looking for Publishing Advice? Why Offline May be Better.

On the internet, there is no shortage of publishing advice. You can often find this advice from people who work in the publishing industry (authors, agents, publishers) as well as from people who don’t (fans, readers, reviewers and some marketers or booksellers). While I do sometimes give publishing advice, I try to put that advice into context based on my experiences because when it comes to this industry – I believe that everyone’s experiences may be different.

Regardless of how the advice is given, there is often a reason why the advice is being offered in the first place. Many people try to establish themselves as an “expert” for some reason or another; others, like in my case, provide advice to either “pay it forward” or to help their blog readers get to know them. Regardless of the reason why the advice is being offered, the content of that article or blog post may (or may not) be accurate. By “accurate” I mean that the advice could be outdated, colored by personal experience or stretched a bit for some reason or another. That’s not to say that “all” advice is bad; nor am I saying that people knowingly give crappy advice. In many ways, people provide advice as a means of helping themselves reach their goal just like you are reading the advice to (hopefully) reach yours.

As I mentioned earlier, my goal for providing advice to you – my readers – is to help you think critically about your choices. I don’t expect you to take every word I say verbatim, nor do I believe that you’ll agree with everything I say. It may “seem” otherwise (especially when I’ve had too much caffeine) but I really and truly believe that everyone has their own path.

However, no matter how much advice you read online there is one thing that you’re missing – and that is the 100s of conversations that happen offline. Those are the conversations that, if you’re interested in writing within the publishing industry, you need to be involved with, listen to and watch for. Why? Well, just like you have an online reputation to manage, foster and protect – so does everyone else. As a result, there is a lot about the publishing industry that is not revealed on the internet. From the inside skinny on what publishers are really looking for to understanding which agents not to query, there are a lot of business-facing conversations that happen offline.

I’m sure by now you’re wondering how these offline conversations happen. Well? I can tell you that those conversations don’t happen overnight because often they require a level of trust after you’ve developed a rapport with other people in the industry. While that trust does not come easily, the publishing industry is really no different from any other business. In order to be a part of it, you need to network and approach it like a business (Which means keep writing!). Where can you meet people in publishing? Book clubs, conventions, author signings and critique groups in your area might be a few places to start.

Regardless of where you get your information, I strongly encourage you to take all advice with a grain of salt and be sure to follow up and research thoroughly.

My Stance on Writing for Free

There have been a lot of discussions about “free” lately, so I’d like to weigh in with some thoughts on the subject.

Most publishers within the book publishing industry are currently based on a business model that does not pay authors an annual salary to write an unlimited number of books. Typically, authors sign a contract that spells out how much they’ll make and what their rights (in terms of copyrights) are. Translation? Authors make a living based on the contract with the publisher, and the publisher stays in business by selling their books. The more books the publisher sells? The more likely the author will get picked up for another book or a series.

Now, ask me again what I think about writing for free.
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The Hazards of “Getting There First”

As I’m sure everyone knows, there’s a big shake-up happening in the world of traditional journalism. Print newspapers are shrinking — both their staff and their printed size — sending many journalists to the highly competitive world of online publishing.

speed-racingOnline publishing is fairly competitive, because in many writers’ minds — in order to get your article read, you need to be the first one to break the story and publish it online. In theory, the idea that you need to “get there first” sounds no different than if you worked for a brick-and-mortar newspaper. In practice, “getting there first” without having the time to vet your sources or discover whether or not a blog is credible may be questionable because of the way the internet functions.

When someone writes for an online news publisher, that content gets syndicated in hundreds of places and is also picked up by the search engines. With the online space, publishing a news piece is a lot like throwing a stone into a pond and then watching the ripple effect. You’ll not only “see” when others are reading your content through web analytics, you’ll also know when someone is “talking” about your article through the comments, other blogs and places like Twitter, Facebook, etc.

If a print newspaper makes a mistake, they can print a retraction. If you make a mistake online, you can edit your original article. Unfortunately, the timing of your edit may take place after others have already commented on and spread the wrong information. In my mind, this means that writers need to be extraordinarily careful when posting online “news” content especially since courts are considering libel cases for blogs. Here is a link to the EFF overview of the Online Defamation Law. Remember, internet law is very “young” and there are a lot of rulings still in development. Just recently, the FCC started cracking down on online testimonials. (FTC Concludes Case Against Marketers of Xenadrine EFX)

Besides legal issues, there’s another reason why getting your information correct is so important: your news article is archived on the web. With print, you have a situation where many newspapers get recycled or tossed. It’s difficult to find older articles unless you go to the “Morgue” or a library to look them up. With the web, natural search (e.g. typing in what someone wants to find in a search engine) is an instantaneous reference system that doesn’t necessarily order content by the date of publication. The result? When a reader wants to reference old content that’s easily accessible, sometimes rumors (like the Prop 8 Overturned Rumor on Twitter) can ensue.

    Update: Less than a day after I posted these thoughts the very same effect happened again, this time with the Iran elections. Whether it was due to the chaos or the speed at which information was flying around, in addition to “good” information, several old pictures of violence in Afghanistan were passed around on Twitter as if they happened that day in Iran. CNN and the major news networks did not “jump” on the reporting, which spurred comments of “CNNfail.” I didn’t (and won’t) pull examples of folk who spread bad information around. The info was flying so fast, there seemed to be thousands of micro-blogging posts an hour. I honestly believe this was another case where people didn’t read or visit the links they were sharing.

Another reason why sources are so important, is because I’m also seeing that citizen journalism is becoming more and more popular. “Citizen” journalism in my mind, is when a writer who is not affiliated with a news publication breaks a story through their personal websites. Savvy journalists need to keep this in mind, because some (not all) citizen journalists do not check their sources. This is why search — e.g. searching keywords in multiple different ways and word orders — is a journalist’s best friend. As I’ve mentioned earlier, the internet is full of self-titled experts who may (or may not) have a background in the subject matter they claim to have knowledge in. In this case, you are the expert in your field, so don’t be afraid to take a few extra minutes to offer relevant and accurate content.

Finally, the last reason why you want to be careful about “getting there first” is because your reputation is at stake. When a reporter makes a mistake online, the drama that ensues may blow over quickly. However, your online reputation may be affected in the long-term because when people look for your name, they’ll find that “typed” drama days, weeks and months after the fact. (For more information, read the NYT article about How to Manage Your Reputation Online.)

As a journalist, you are the expert in writing news, but there may be some simple ways you can “get there first” and ensure your reputation is protected:

  • Understand SEO – Whether you visit Google Webmaster Central for an SEO starter guide or follow Search Engine Land, read up on search engine optimization and learn how it affects your web copywriting. I recommend keeping up on the topic because search is constantly changing.
  • Specialize in a Few Topics – By embracing a limited amount of topics, you can structure your articles and make a name for yourself in that particular area. It is easier to “get there first” if you know your source material well and can pull from an established list of sources.
  • Be Clear About Rumors vs. Facts – If you’re still on deadline and can’t verify one of the sources, I’d still write the article but be very clear what you weren’t able to verify by citing rumors and facts. That way, if a reader misinterprets your article your bases are covered because you’ve written, “According to an unverified source…” etc.
  • Timestamp or Date your Edits When Appropriate – Many articles also “update” the original with an “edit” that offers clarification or fixes after the fact. I recommend dating these edits in your copy, to prevent confusion. This might apply to “breaking” news stories that are constantly evolving.
  • Write for Credible Publications – The other side to online journalism, is to find a publication that is reputable. Don’t be afraid to turn down assignments if you feel it might hurt your reputation.

If you’re writing online, don’t be afraid to monitor your online reputation, too. In my mind, Googling yourself is no longer an act of vanity because your employers, readers and friends and family are doing the exact, same thing. By applying simple edits and SEO tactics, you can still “get there first” without damaging your reputation and ensure you’re following journalism’s time-tested ethics.

Publishing’s Future may be a Paradigm Shift

One of the hot topics over the past, few weeks as been the “future of publishing.” At BookExpo America, the Future is Digital, according to the Washington Post. (You can also find a lot more information on the topic through Publishers Weekly.) While I’m offering my opinions related to the future of professional publishing and the digital market in this post, a word of caution — digital publishing is currently a tiny, tiny market. During a panel at WisCon, Tor Books relayed that of the entire book publishing industry, 98% of those are in “hard goods,” whereas that remaining 2% is digital. Perhaps due to the economy and/or the popularity of the Kindle, digital has exponentially grown over the past year even though book sales have declined slightly. (Remember, in a downturn economy people might be more likely to visit their local library and check out books for free as opposed to buying them.)

What is the Potential Market?

First, let’s look at some numbers that will help put internet usage into perspective and see if they reveal anything about the “potential” market for publishers online.

Take into consideration that the saturation of internet users in the U.S. is 75%(1). Even if the internet usage stats (after some digging, I found were pulled from Nielsen online) are accurate, they don’t show what people are using the internet for. Are they looking at all of the 109,734,433 active domains on the web? (2). Probably not, since Nielsen states that the average time a visitor spends reading a web page is less than a minute. Alexa’s top-ranked websites only show us part of the story, because you’ll notice that search engines, blogs and social media sites comprise most of that top 25.

The point that I’m trying to make here, is that even though internet usage is rampant, visitors use the medium for different reasons and there are a lot of websites trying to grab their attention. Unlike a physical bookstore where you have so many chances to make an impression on a potential buyer, the web is flooded with information — including ads — that are vying for that visitor’s attention. As every bookseller knows, positioning is key. The same may be true for the web, but the question remains “where” that positioning will be the most relevant to get the greatest effect.

Why a Paradigm Shift Might Be Necessary

Working for both online-and-offline companies in both the public (government) and private sector, I can tell you that there is a definite difference between a company that focuses their efforts online vs. offline. Online companies move faster, keep up on daily (if not hourly) trends, and have to make quick decisions that they can then track through virtually instantaneous data streams. As I’m sure you’re aware, offline companies might be structured around seasonality or production timelines, which may be supported by their web presence. The pace in an offline business can be much slower than an online one, depending upon which market you’re in.

Although publishing may not continue in the same vein as it has been, I hope that they don’t place all of their emphasis into an online presence. We’re still in the “Wild, Wild West” of the internet, where specific legal rulings could dramatically impact accessibility and deliverability of content. I’m seeing many businesses pour everything into online marketing because it’s “free” (e.g. have a website), but I think this may yield disastrous results over the long-term. There are a number of factors in flux that may affect publishing, some of which also relate to other businesses as well.

    a) Internet Law (copyright, piracy, social media rulings, net neutrality, etc.)
    b) Production Schedule (Time to Market)
    c) Offline “Support” (bookstores, schools, libraries)
    d) Technology (online and offline)
    e) Pricing (free vs. paid)
    f) Content Saturation and Distribution

Hopefully, publishers will continue experimenting while keeping an eye on the bigger picture. (Tor and Harper Collins are two examples of publishers who are dipping their toe into the space.) Book publishers have a unique challenge, because their product (e.g. “books”) can be offered in multiple mediums. This may be good news for the longer-term, because a product that can be adapted either physically or electronically is a product that has the potential for great accessibility.

What’s to come? The future is anyone’s guess, which is why I highly recommend that authors stay on top of these changes. Either way, it’s pretty exciting stuff!

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