The Importance of Being Persistent

In an earlier post, I wrote a letter to new writers where I described how the path of a writer is one that winds, ebbs and flows. How do you keep following the same path? One of the qualities that a writer must have is the ability to be persistent. Well, that one word can have a lot of connotations, so I’d like to explain what “being persistent” means to me.

So what does it mean? Well, if you want to be a writer it means you don’t give up. It means when you “think” you have no readers, no chance of success, or that you’ve just written something terrible you keep on the path. You see, it is too easy to drown in self-pity or thoughts about how you’re a horrid writer, but the truth of the matter is that you (and only you) have control over that. To be blunt, if you think you suck — get an editor, or get your work critiqued. If you believe you can’t write horror because your fight scenes are terrible, try perfecting your dialogue for a while instead. Practice, practice, practice and play with your words. If you take a break, plan to get back on that wagon, but don’t ever give up completely.

I’d like to share with you a personal anecdote, because I think it applies here. Not every story I’ve written I enjoy, and truth be told I never read my work after it’s been published. (Unless it’s for an author reading). I did once, when I was nine. I had won a Halloween fiction contest for a community publication; seeing my words in print was a very meaningful experience for me, so powerful that I read that story over and over again. It seems a little silly to me now, but I still have this vivid feeling of “winning.”

When I was young, the world was a magical, musical place. I didn’t realize how many writers were out there, and I didn’t understand writing is a multi-faceted business until years later. When I did, I put down my pen and paper for a time because the competition was overwhelming. Once I started writing again, though, I never stopped and never looked back.

Writer Lucien Soulban had an excellent thought related to that recently on Twitter. “Words of Wisdom for Writers: Their success is not your failure.”

Everyone’s path as a writer is unique, including my own. Just like there isn’t “one way” to write, there isn’t “one way” to follow that path. However, if you want to be a writer, you need to be persistent about it. There is enough opportunities in the publishing world for many writers out there, and just because you may admire another writer or you’re not finding yourself on the fast track to success, doesn’t mean that you are a crappy one. All it means, is that your path may be different. Remember, your words are footprints on that path, so don’t give up. I didn’t.
🙂

How to Make Your Voice Heard in a Sea of Content

fishing-boatEarlier I talked about the concept of content saturation, which spelled out the sheer volume of content added every month and how it’s affecting your writing. Do you have any ideas as to how you can navigate through this sea of content?

First, the cold hard truth is that no amount of yelling, screaming or crying is going to get your content read. Think about the amount of content added every day as an actual “ocean” of words and your potential visitors are akin to “fish” that you want to catch. If you’re on a boat, screaming your head off, are you going to catch a fish? If you tell your potential visitors that “This is the best article I’ve read in a long time. By the way, I wrote it!” will they come to your site? Probably not.

Instead, ask yourself why you are writing your content to figure out what kinds of fish you want to catch. Is it “just” because you need to write something down? Are you writing for SEO value? Customers? What?

Before you can catch the right kinds of visitors, you need to figure out what you’re going to write and why you’re going to write it. In other words, you’re determining which “net” of specific topics you’re going to publish to attract the visitors you want. Think about it this way: just because you have a great article about widgets, doesn’t mean you need to get as many eyeballs as possible on the page. What you need is to ensure that the people who care about widgets read your article.

Once you determine why you are writing your content, the next step is to figure out what action you want your readers to take. Do you want your readers to comment? Subscribe to your RSS feed? Or do you want your reader to contact you to find out more about these widgets you’re writing about?

Depending upon what action you want your visitors to take, you can develop a content strategy that will attract “qualified” visitors to your website or blog.

Build a Strategy Based on a Stream of Qualified Visitors

So now that you know why you want someone to read your content, you can build a strategy to help attract or “bait” those readers. Before you start second-guessing what your visitors might want to read, think about building a customer profile aimed at their behavior.

Customer profiles can be pretty challenging to create for new websites, but they are a bit easier to develop if you have an existing base of content. This is where your web analytics package comes into play. Start taking a peek at your visitor behavior through the lens of “visitor acquisition.” In other words, how do visitors find your site? What types of content are they reading?

After you’ve developed some basic impressions, you can figure out what types of visitors you’re looking for and begin catering content to them. This is a win-win for both you and your readers, because your reader is getting something of value and you are getting what you desire. On the flip side, if you discover that the readers coming to your site are not interested in your desired actions, you may want to re-think your content strategy and test new ideas. As part of your content strategy, I also highly recommend that you test your new strategies on a 30-60-90 day basis, especially if you are unsure of what kinds of content you want to create.

If you don’t have an existing website or blog yet, my best advice to you is to determine why you want to develop an online presence in the first place. If it’s to help manage your online reputation, then perhaps you don’t need to create a ton of content to achieve your goal. Perhaps all you need to achieve your goals is to set up your “boat” and cast a line.

Whether you start catering to visitors by creating more of a particular type of content or look for ways through social media to “spread the word,” you can make intelligent, strategy-based decisions to attract qualified visitors.

In summary, to make your voice heard in a sea of content I recommend asking yourself these simple questions:

  • Why are you creating content?
  • What action do you want your readers to take?
  • How are you determining what to write?
  • Who are you writing your content for?
  • When is the best time to publish/promote your content?
  • Where are you publishing/promoting your content?

Happy fishing!

How Clients Get Away With Not Paying Freelancers (And What You Can Do About It)

piggy-bankAs I mentioned earlier this week in a post about why writers need to list more skills than just writing, it’s not uncommon for businesses to undervalue communication to cut financial corners. Many businesses will add company communications to other positions as a way to save money, especially if it’s not the businesses primary product or focus. Please keep in mind that I’m not talking about writing reviews or blogging here, because there may be instances where writing for free makes sense to build your online presence.

As writing and content strategy professionals, we may specialize in fiction or non-fiction because that is what defines us. Writing is our “product” that we deliver to clients in a timely fashion. We expect to get paid for what we do, because we don’t want to work for free.

Unfortunately, there is a darker side to writing that I wanted to share with you today. That darker side is what happens when we isolate ourselves from one another and don’t do our homework on the businesses we work for. It’s what happens when we chase the rainbow because we want to get those elusive writing credits and get ahead. The result? We don’t get paid.
Read More…

How the Publishing Industry is Evolving

This article entitled “Have We Reached the End of Book Publishing? spells out what I’ve suspected for so long and heard from some of my fellow writers — that the very nature of the way major publishers do business does not bode well for aspiring writers. Large, million-dollar advances taken on new authors spell doom for literary writers, who find their advances shrink every time a publisher makes a “new” discovery. The argument of whether or not e-book readers will kill book sales continues to resurface, and the very nature of how corporations function take their toll on editors’ morale.

The book business as we know it will not be living happily ever after. With sales stagnating, CEO heads rolling, big-name authors playing musical chairs, and Amazon looming as the new boogeyman, publishing might have to look for its future outside the corporate world.

There is no doubt in my mind that the publishing industry is fractured. Read More…

Stephenie Meyer’s Internet Leak — Why Cancel the Book?

I first heard about young adult author Stephenie Meyer in Barnes and Noble; admittedly the classy photographed covers drew my attention. Then I noticed the gold seal, describing the upcoming movie “Twilight.” Admittedly, I don’t typically like a lot of romance with my vampires or overinflated female stereotypes but, as a fan of Angel and Buffy: the Vampire Slayer, I can understand the appeal and its nice to see another female author enjoying success.

With a little bit of internet research, I watched as this Mormon-turned-paranormal romance author embraced her online fans, asking them to squelch spoilers before they start. Then read about how sections of the new book, Midnight Sun, were leaked on the internet before the book was published. How did I find out about this? Twitter. Someone had posted a link to Stephenie Meyer’s letter and their fan response.
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