Hiya! I wanted to let you know I am presenting at the 2021 Online GAMA Expo. This particular topic is one I’m passionate about, and I wanted to talk a little bit about why that is today.

The term “new player” is one that should be defined whenever we’re designing, presenting, or selling games. Before we can acquire new players, we need to define that audience. So, who is a new player?

Well, that’s complicated because there are a lot of nuances to consider. The term “new player” is not exclusive to the phrase: “I don’t know how to play games.” Often, new player translates to: “I don’t know how to play your game.”

If you’re curious for a longer preview, you can read more about defining new players in my newsletter.