Monthly Newsletter Subscription for mlvwrites.com

Hi everyone,

I am pleased to announce that I will be launching a monthly newsletter for mlvwrites.com.

This newsletter will be tailored to your interests, so feel free to check off which topics you want to read. Some of the content will be quick summaries of content that is published throughout the month here at mlvwrites.com. Other links and tips will be related to projects I’m working on or relationships that I’ve been developing.

The first monthly newsletter will be sent toward the end of October. To join my mailing list, simply subscribe to the mlvwrites.com monthly newsletter.

Hope you will find my newsletter valuable!

– Monica

Providing a Service Versus Offering an Asset

For any creative professional who is providing a service, the difference between making money now and making money over the long-term can be pretty frightening. On the one hand, we all have the tendency to make decisions based on the power of a dollar. How many jobs have we taken that we were over-qualified for? How many assignments did we take because we needed to pay a bill?

Are You Providing a Service?

The idea that you, as a creative professional, are providing a service goes much deeper than making those quick decisions. Let me walk you through an example of what I’m talking about.

Let’s say I get hired to write a story set within the Hellboy universe. (Hah, I wish!) Because that setting is owned by Mike Mignola, I would not own the rights to what I’ve written. Since I already know the setting, I don’t need to spend a lot of time learning about Hellboy, so I wouldn’t lose a lot of time there. I would, however, need to research new stories within the setting because there’s already been a lot of myths covered. Then, there’s the time it would take to write the story and go through the editing process. Once the story was done, I can’t do anything else with it because now it belongs to someone else. Even though I wrote for a setting I love, I still produced an asset for someone other than myself. In short, I provided a service to develop something that someone already had a need for.

This example highlights how writing for a tie-in property typically works. The reality of being a creative professional is that we produce content for other people in order to make a living. I look at the process of developing an asset for someone else as our ability to provide a service rather than produce a deliverable. Other examples range from writing website copy for someone else’s business to graphic design to developing a game and pitching it to a publisher. The concept, though, is pretty simple to follow once you start tracking how the money is flowing to you. If you get paid up front for the work you’re doing, I feel that it’s helpful to look at your time as a service related to product development. You are, in effect, developing and providing an asset that someone else needs and will, in turn, sell.

Or Are You Creating an Asset?

When you design something for other people to purchase that you have more control over, then you’re creating an asset. An example of that is an illustrator creating a clip-art CD or offering prints for sale of artwork they own the rights to.

Now, there are advantages to both business models because, in many ways, an asset’s value increases depending upon how many people want that asset. I could design an interactive fairy tale for you, but if you didn’t want it, then it’s not worth anything and I’d lose money because I had just spent all that time creating something you don’t care about. The reality of developing your own assets, is that it isn’t enough “just” to create the asset. You need to figure out how you can get people to pay for it. For a writer, that means you have to develop a strong base of readers that will invest in your work.

A really good example of what I’m talking about here, are some of the arguments that self-published authors make. To those that don’t understand how publishing works, the publisher is greedy because they have too much control over the author’s asset (e.g. the book). What they don’t understand, is that the publisher is providing the author with a better chance of reaching readers which makes their asset more valuable. Even though there are many services out there that offer some of the same services as a publisher does, the majority of self-published authors don’t sell thousands of copies of their work for a variety of reasons. For starters, those services are not discriminate; they do not turn down an author based on the quality of the work. Publishers do, because they understand that books are assets that represent the author, but also their brand name, too. This is why authors who go through traditional models typically sell more books simply because of the way publishing works.

Then What?

Now, the examples I mentioned above may not apply to you specifically, but the idea is still the same. If you think about your time as your primary asset, then consider the following questions: Do I own what I create? If so, how am I getting paid for it? If I’m not getting paid what I’m worth, then how can I get paid more?

For myself, I don’t attach a “good” or “bad” value to providing a service versus offering an asset because I look at them in terms of different business models. Which is, realistically, what they are. I’d absolutely write a tie-in story for a property I’d love; on the flip side, I’d still want to write a fun story of my own, too.

Not sure about what you think about my post today, but I feel this idea is pretty important. That’s part of the reason why there’s so many changes going on here behind-the-scenes that I haven’t announced yet.

Deep thoughts today! Do these questions resonate with you? Why or why not?

Marathon Wrap-Up and a Quick Look Ahead

First of all, marathoners — I owe you an apology. I had a summary post written (I really, really did) but somewhere in between plowing full steam ahead to 2010 and my WordPress updates I lost it. I’d like to share with you some closing thoughts on the Marathon.

For me, December was a kick start to re-focus my efforts on my fiction. While I didn’t accomplish as much as I would have liked, I did get a lot of filing done (phew!) and I was able to take enough of a breather to simplify the story. While every writer that I talked to got something different out of the marathon, for me the reminders were two-fold: one, it was a way to re-establish my routine and keep going and two, writers are not machines. No matter how strict of a schedule I might create, my personal life has to happen somewhere in between waking up and going to bed.

I hope that the December Writing Marathon inspired you to write. Regardless of what you learned, I feel very strongly about finding inspiration wherever you can find it, so if you have links to share with your fellow writers — post ’em in the comments.

A Look Ahead

Fourth quarter really sucked. I mean, really sucked. I had several fiction opportunities and a major licensed property fall through (or be greatly post-poned) all within three months. Add other drama to the mix and it was a recipe for a very busy and very stressful couple of months. While I’m pretty realistic about rejections and the like, the sheer volume of “No, no, no’s” took its toll.

I don’t have any New Year’s Resolutions other than a simple motto: NO FEAR. What does that mean? Stay tuned and find out…

Puking Content, Plagiarism and Too Much Free

I’m sure many of you have thought something along the lines of, “My gosh, there’s a lot of misinformation on the internet.” And you would be right.

I don’t know about you, but I feel like it’s too easy to get sucked into providing editorial on bad information to set the record straight. Of course, I’m speaking in generic terms here, but this is one of the reasons why a lot of people “puke content.” The more content that gets written about a particular subject, the more saturated the topic gets, the harder it is to discover the truth. Ultimately, this results in “louder” or “more forceful” content and angry emotions.

And that’s how internet trolls are born.

Sometimes I feel that professionals are “too” scared to set the record straight partially because they know the trap exists, but also because internet content is “stored.” Not every piece of internet content has a date stamp, so even if you provide content that corrects an error, there’s no way to keep track of “when” something was said. (Also, a lot of internet rumors start based on outdated content. So just because something has a date — even in the URL — it doesn’t necessarily mean that someone reads that content.) Unfortunately, silence isn’t always golden.

If you look at the trend of “too much content,” the reason why that’s a problem is not because of what you, yourself, are doing. It’s an aggregate trend that occurs because many professionals or amateurs like yourself are all doing the same thing at the same time.

There are a two other “trends” that concern me right now, too. I feel these are getting lost in the shuffle.

1. Too Much “Free” – My blog is a free, watered-down sample of some of my knowledge. I often cover extremely generic topics that are related to what I do, but I save the more “crunchy” bits for paid work or my day job. Why? Because this knowledge is what I get paid for. The free sample entices people to see what I’m about, without ramming self-promotion down someone’s throat.

I made the mistake of believing that my experiences were a good conversation starter to talk about my own fiction writing. Oh sure, I’d having interesting discussions with people about what I do – but in every case, no one offered to pay me or talk about my fiction writing. When they did, it was an “afterthought.” No one cared about my work, they cared about getting my knowledge for free.

Think about it this way: If everyone has a contest for a free book give-a-way, then that contest becomes the norm. It becomes “expected” for an author to provide that contest for a free book. If piracy and free content is left unchecked, then the reader (or consumer) expects things that normally have value to be “free.” Same goes for accessibility, which in a way, is “free” access; if you’re always online, people “expect” you to be there and answer your email immediately. For me, it was something along the lines of, “Well, Monica is always there to answer my questions. So I can ask her more questions, can’t I?”

Too much free devalues what a work or experience is worth; not enough free doesn’t allow readers (or consumers) to try before they buy. I believe that not enough people are concerned with giving things away for free (or taking them) as a whole. Just like the trend of puking content is a problem, so is “too much free.”

2. Plagiarizing “Free” Content – I have heard of several cases where writers are taking both non-fiction content (from Wikipedia and related sources) or fiction published online and offering it as paid work. One “author” took online published stories, published them as their own, and offered recommendations for themselves using fake sock puppet or alias accounts. Another, all-too-common practice is to copy/paste reference material from Wikipedia or other sources online and use it in articles, non-fiction or other published works. Recently, I heard of a fan offering free material under Creative Commons and a publisher picked it up, re-tooled it and offered it as a paid product.

While I believe that this is heinous for several reasons, this type of behavior originates from “too much free.” After all, if content is posted online, who really owns it? The person that created the content in the first place? The website that it’s located on?

The word “entitlement” comes into play here for two reasons: one, people expect content to be free for them and two, once they receive that content, they can simply do whatever they want with it and not expect some sort of recourse. They don’t seem to see the “aggregate” of thousands of other people believing the same way they do; they see it as “Well, it’s just me…what’s the harm?”

Note that popularity has more to do with the expectations of what should be free than the quality. YouTube! is a great example of this, because it continues to lose millions of dollars. (1) The moral to this story is that conventional wisdom still holds: There is no such thing as a free lunch.

One person plagiarizes and it effects the original author, publisher and the writer. A million people plagiarize and all of a sudden multiple businesses start going under because they can’t afford the lawsuits, damage to their reputation, etc. not to mention the loss of sales.

Same thing with piracy. One person “takes” an image from an artist that’s normally offered on commission, and that artist is out the amount they charge. Add several people to that equation and now the artist is out more than just money lost from those taken images; he’s unable to “sell” artwork to new, more viable customers because people just simply take from him.

These questions are currently being explored more in depth through changes in copyright and internet law. I believe that these changes won’t be received well because it’s a little like putting a genie back into the bottle, which is why education about the negative effects is really important. Just like piracy and plagiarism is “achieved” on a one-on-one basis, people need to remove their blinders about the negative effects this type of behavior causes. After all, you wouldn’t expect a doctor to provide care for you for free — why would you demand an artist or writer do the same?

Regardless, these trends are affecting not only what I read and write online, but how I pursue my career objectives and what I recommend other people to write as well.

Guidelines and Rules for the December Writing Marathon

Calendar Writing MarathonIn my previous post entitled Who’s Up for a December Writing Marathon? Some Proposed Rules, I offered some generic guidelines to see what you might think. Because December is a little over a week away, I’d like to share with you the specifics of this marathon. First? Some guidelines to help keep this marathon honest and fair.

What Is or Isn’t Included?

Many of my fellow authors and game designers are under what’s known as a non-disclosure agreement for our projects. For those of you who haven’t sold a particular story, you’re working on something that is speculative, so what you share is up to you.

Because our projects and the amount of detail that we reveal may vary from person to person, it’s easier to explain what’s eligible for this marathon by sharing with you what I feel is not eligible.

Words Not Included Toward Goal

    1. Blogging and other internet-related content on Facebook, Twitter, etc.
    2. Outlines and related planning materials
    3. Research, including works copied/pasted from Wikipedia and other sources
    4. Editorials, reviews or lit crit about other people’s works
    5. Business correspondence (e.g. queries, pitches, emails, etc.)

The goal here is to spend the month writing on a particular project, one that is either brand new or existing. In order to do that, we all need to do a little leg work to ensure that we’re working towards a completed story or project. Some of the things I mentioned above, like the research or the outlines, are things all writers do. Of course, if a project comes up that needs to be revised, that may throw a kink in the works. (I have four out there that I’m waiting to hear back on.) However, this is very similar to what happens in real life. For myself, if a revision comes up? I still have to keep going.

How Do I Get Started?

All you need to do to get started, is to figure out what it is you want to write and what your goals for the month are. For beginning writers, maybe your goal is simply to finish writing 20,000 words in a month. If you’re an experienced writer, perhaps you may want to add a layer of difficulty in like an extra revision or a higher word count goal.

Is That It? How Do I Keep Going?

Here’s the fun part. When you submit your goal (see below), tell me what you’ll do if you miss a day. Do you hate sit-ups? If you miss a day, you could do twenty-five of those. Do you loathe laundry? Promise yourself that you’ll do laundry instead.

To help motivate you, I’ve already started working on drafts talking about the marathon in December. You can subscribe to my RSS feed if you wish or you can stop back once-a-week to check in. It’s up to you. For your convenience, I did create a December Writing Marathon on MLVWrites.com category specifically for this activity.

What Do I Need From You?

If you wish, please blog your goals for the December Writing Marathon by midnight, November 30, 2009. Then, please send me your link using my contact form to your blog post so I can add them to a post about our writing goals. Please include what activity you will do if you miss a day.

If you send me a post at the end of the week, I will be happy to include that in my weekly wrap-up as well. It is not required for you to blog, though, since that word count is over-and-above what you’re working on.

How You Can Keep Track of Your Goals

Many word processing programs have a word count feature. If you want to post your word count on your own website, I recommend using one of these word count tools from this post entitled 6 Word Meters and Trackers for the Word Count Obsessed.

Any Advice On What I Should Avoid?

Recommend avoiding any discussions that cause you to second-and-triple guess either your career or what you’re working on and add to your fears. Be brave. Be BOLD. Write, write, write! The publishing industry will still publish books, with or without you writing them. Also? Recommend identifying your time-wasters up front.

What Happens If You Fall Behind?

If you need a pep talk, give a shout-out to a fellow marathon member or read more for motivation. If you don’t finish by December 31, 2009 – keep going until you do! This marathon is not about speed, it’s about endurance and getting in the habit of writing every day.

What Should I Do When I’m Done?

Since I’d like to do a wrap-up of our goals, I’d like to ask you to write a post describing what you’ve learned from the experience and if there is something “new” that you want. For example, did you learn that it’s really hard for you to write as much as you did? Do you want to find people to collaborate with? Regardless of what your experience was, it’s a good idea to wrap-up what you’ve learned so you can also figure out your 2010 writing goals.

Please send me your link using my contact form by Wednesday, January 3, 2010. From there, I’ll put everyone’s wrap-up together in a post on my blog.

Can You Help Me Write My Goals?

I will offer an optional form tomorrow that you can fill out to help you formulate your goals for this project. Now if you’ll excuse me, I need to go work on my own to get ready for this too!

Previous Posts Next Posts




Monica Valentinelli >

Looking for Monica’s books and games that are still in print? Visit Monica Valentinelli on Amazon’s Author Central or a bookstore near you.

Archives

Back to Top